This may be a bit obtuse, but it's a Sesame Street reference to "Everybody Wash!"
This "Vote or Die" and "Rock the Vote" crap. Most people probably don't realize this, but the idea behind these types of campaigns is to get tons of people who are ignorant of the issues behind the issues, work them up emotionally and convince them they're the right people to vote for -- by keeping it to slogans like "clean air, clean conscience" and simplistic schlock like that that ignores reality.
Ignorant people are easier to snow, so if you can snow them and convince them they're doing a good thing by voting ...
It just so happens that it's harder to get people worked up and excited about personal responsibility than it is to get people excited about getting the government to do stuff for you.
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